Northside Princess

Brought on as Social Media Manager for Northside Princess, the cosmetics brand of celebrity recording artist Sexyy Red, joining a cross-functional team that included a Chief Strategy Officer, Creative Director, Graphic Designer, and Brand Manager. Entered as the brand was still being built and took ownership of launching its social presence in a way that could scale in any direction the brand evolved.

Managed all content creation and social strategy across Instagram, TikTok, and Facebook, developing a content calendar, overseeing community engagement, and liaising directly with Sexyy Red's team to align on deliverables and campaign timing. Bridged the creative team and talent to ensure every piece of content felt authentic to both the artist and the brand.

Led social strategy around the limited edition lip gloss kit launch, building pre-launch momentum and sustaining engagement through the drop. Through consistent, community-first content and proactive engagement tactics, grew the brand's Instagram following from 0 to 50,000 followers in just 6 months.

Reported growth metrics and performance updates directly to internal leadership and external investors in recurring meetings, translating social data into clear business narratives.